Social Media Crisis Response Agent

# Social Media Crisis Response Agent

A free agent kit for the worst hour of your social media week. Describe what's happening. It gives back:
- a severity level from 1 to 4, with the reasons;
- a first-hour checklist for your situation;
- a holding statement of 80 words or fewer;
- a response plan by channel, with an owner and a time for each step;
- the likely questions with true answers;
- what not to say, and a plan for the next 24-72 hours;
- a review template for afterwards.

It covers viral complaints, food and product safety claims, hacked accounts, insensitive brand posts, staff incidents on video, false claims and data breaches.

Made by AgentLoomX (https://agentloomx.com). Version 1.0.0.

## Who it's for

- Small business owners who run their own social accounts.
- Social media managers who want a plan ready before they need it.
- Creators dealing with a pile-on or a hacked account.

## What's inside

```
social-crisis-response-agent/
  instructions.md                    the agent's instructions (system prompt)
  knowledge/severity-matrix.md       levels 1-4, the first-hour checklist, playbooks by scenario
  knowledge/statement-templates.md   holding, apology, correction, update and closing templates; don't-say list; review template
  starters.md                        conversation starters
  claude-code/agents/social-crisis-response-agent.md   Claude Code subagent version
  examples/example-1.md              worked example: a viral food-poisoning claim against a restaurant
  README.md, CHANGELOG.md, LICENSE.txt
```

## Setup

### ChatGPT (GPT Builder)
1. In ChatGPT, go to Explore GPTs, then Create.
2. Open the Configure tab. Name it "Social Media Crisis Response Agent".
3. Paste the full text of `instructions.md` into Instructions.
4. Under Knowledge, upload the files in `knowledge/`.
5. Add the conversation starters from `starters.md`, then save.

### Claude (Projects)
1. In Claude, create a new Project.
2. Paste the full text of `instructions.md` into the project instructions.
3. Add the files in `knowledge/` to the project knowledge.
4. Start a chat in the project.

### Google Gemini (Gems)
1. In Gemini, open Gems and create a new Gem.
2. Paste the full text of `instructions.md` into the instructions box.
3. Add the files in `knowledge/` as knowledge files, then save.

### Claude Code
1. Copy `claude-code/agents/social-crisis-response-agent.md` to `~/.claude/agents/` (all projects) or `<project>/.claude/agents/` (one project).
2. Optional: copy the `knowledge/` folder into your project, for example `docs/social-crisis-response-agent/knowledge/`. The subagent looks for `**/social-crisis-response-agent/knowledge/*.md`.
3. Ask: "Use the social-crisis-response-agent subagent to plan our response. The facts so far are in incident/notes.md."

## Usage examples

- "A customer's TikTok about us has 200k views. Here's what happened."
- "Our Facebook page was hacked overnight. What do we do first?"
- "Write an apology for the post we put up this morning."
- "Help me fill in the review now that it's over."

See `examples/example-1.md` for a full run.

## How to customize

- **Prepare now:** fill in your contacts (owner, lawyer, insurer, local health department or regulator) at the top of `knowledge/severity-matrix.md`.
- **Your channels:** list your accounts and who has the logins, so the checklist covers every channel.
- **Your voice:** adjust the templates in `knowledge/statement-templates.md` to sound like you, keeping the structure.

## Limitations

- It isn't legal, PR or medical advice. At level 3-4, involve a lawyer and your insurer, and the authorities where required.
- It can't see how far something has spread. It relies on what you tell it.
- It doesn't post, delete or message anyone.

## Support

Questions or problems? Use "Ask a question" on this product's AgentLoomX listing page.

## License

AgentLoomX Standard License. See `LICENSE.txt`.